“Every lot is cupped and approved before it is offered. No exceptions, no favors, no stories we can't defend.”DENKAYEHU D. · HEAD CONSULTANT · TONA
Head roaster, QC lead, and green bean sourcing specialist — 10+ years in specialty coffee.
Green buying advisory
FOR · ROASTERS · CAFÉS
For teams choosing what to source next. We cup together, map your menu to origins and price bands, and set a buying calendar.
You leave with a written sourcing plan and a sample flight to match.
90 MIN · AED 1,500
Book a sessionRoast development & QC
FOR · ROASTERS
Profiles for the coffees you already own, calibration for the team, and a weekly QC routine your staff can run without us.
You leave with locked profiles and a QC playbook.
180 MIN · AED 2,500
Book a sessionCoffee program design
FOR · HOTELS · NEW CAFÉS
Menu, equipment guidance, supplier setup, and staff training — built once, documented, and handed over.
You leave with a complete program document.
240 MIN · AED 5,000
Book a sessionConsultation clients source through TONA when it's the right fit — never as a condition.